Research on the Development of Cultural Wellness Tourism -- A Casestudy of Miao Ethnic Group Culture in Hainan Province
Keywords:
Cultural Resources, Wellness Tourism, Hainan Miao Ethnic Group, RMFEP FrameworkAbstract
The health industry and tourism industry infiltrate and integrate each other, making wellness tourism develop into a new form of business. One of the leading industries in Hainan Province is tourism, in which ethnic culture tourism has its uniqueness. Ethnic cultural scenic spots with ethnic cultural symbols as the theme are sought after by more and more tourists. With the gradual development of Hainan's tourism industry, the majority of tourists are increasingly pursuing the meaning interpretation of tourism experience and the participation and interaction of tourism experience. This paper first defines the concept of wellness tourism, and constructs the RMFEP model framework; Secondly, through empirical research, this paper analyzes the resource advantage, market demand, function positioning, and tourism experience of Hainan's current wellness tourism. Finally, combined with the above content, this paper determines the development principles of Hainan cultural wellness tourism products, put forward development ideas, build a product system, and finally fit the development strategy.
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